A CMS or a 'Content Management System' quite literally allows you to control and manage the content within your web site - without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly.
A CMS web presence allows you to manage your web site even if you have no technical knowledge, experience with HTML or web site design. It also reduces the calls to your web design agency or IT department for changes to the web site. CMS reduces the time required to publish, allowing you to get your content on-line faster. This is a very important issue for any professional web site.
Many companies find it difficult to keep their web site content as up to date as they would like. Often there are delays getting new content online, the site stagnates and your clients get to see outdated information - and Google may well relegate you in its listings. That's why so many companies are turning to CMS.
Quick and easy page management
Consistent brand and navigation
Flexibility for developers
Design is separate from content